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Dubai Watch Week

„A small start-up shows the Swiss watch industry how it can be done!”

Nicolas Freudiger 9/3/21 Nicolas Freudiger 9/3/21

„A small start-up shows the Swiss watch industry how it can be done!”

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WHEN MICHELIN STAR CUISINE MEETS CIRCULAR WATCHMAKING

Nicolas Freudiger 8/25/21 Nicolas Freudiger 8/25/21

WHEN MICHELIN STAR CUISINE MEETS CIRCULAR WATCHMAKING

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PEOPLE BEHIND THE CAMPAIGN

Nicolas Freudiger 2/10/21 Nicolas Freudiger 2/10/21

PEOPLE BEHIND THE CAMPAIGN

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PEOPLE BEHIND THE CAMPAIGN

Nicolas Freudiger 1/14/21 Nicolas Freudiger 1/14/21

PEOPLE BEHIND THE CAMPAIGN

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Collected and melted within a 200km radius

Nicolas Freudiger 12/30/20 Nicolas Freudiger 12/30/20

Collected and melted within a 200km radius

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All you need to know about our launch!

Nicolas Freudiger 11/30/20 Nicolas Freudiger 11/30/20

All you need to know about our launch!

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MODULAR DESIGN to make it last 100 years!

Nicolas Freudiger 11/25/20 Nicolas Freudiger 11/25/20

MODULAR DESIGN to make it last 100 years!

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Discover our designs!

Nicolas Freudiger 11/15/20 Nicolas Freudiger 11/15/20

Discover our designs!

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Circularity brings innovation

Nicolas Freudiger 11/6/20 Nicolas Freudiger 11/6/20

Circularity brings innovation

CIRCULARITY BRINGS INNOVATION. Strap made out of grape waste. Strap made of green waste. Second life for a movement.

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The stainless Steel Value Chain

Nicolas Freudiger 10/24/20 Nicolas Freudiger 10/24/20

The stainless Steel Value Chain

The Value Chain of stainless steel explained

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it’s all about changing the business model!

Nicolas Freudiger 10/15/20 Nicolas Freudiger 10/15/20

it’s all about changing the business model!

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Value vs. Number of Components

Nicolas Freudiger 10/8/20 Nicolas Freudiger 10/8/20

Value vs. Number of Components

A little history of the Swiss-made label !

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Circularity as the super league of sustainability.

Nicolas Freudiger 9/29/20 Nicolas Freudiger 9/29/20

Circularity as the super league of sustainability.

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Nicolas, Singal & cédric

Nicolas Freudiger 9/23/20 Nicolas Freudiger 9/23/20

Nicolas, Singal & cédric

They all come from the watch industry and have their own strengths: in watchmaking, engineering, design, communication, digital, and sales. Everything is there, the alchemy works and friendship does the rest.

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