WHEN MICHELIN STAR CUISINE MEETS CIRCULAR WATCHMAKING

A world first for zero waste

From 23 August to 1 September, ID Genève showcase its collection of world-first - no waste - watches at a pop up at the iconic hotel.

And to celebrate the new partnership, the executive chef Martin Göschel, the authority of zero waste cuisine in Switzerland, has created a special Zero-Waste menu.

Across the hotel’s four restaurants - Michelin-starred Sommet, as well as Megu, the authentic Swiss Stübli and the Alpina Lounge & Bar - Göschel leads a team that’s committed to reducing food waste and miles, celebrating seasonal ingredients and supporting local producers. He has transformed the kitchens into vacuum and cling film-free spaces, while adding Zero-Waste Pasta and Pizza, made from leftover bread, to the menu.

“For The Alpina Gstaad, zero-waste is a process that we started in order to share our commitment to sustainability with our guests,”

Martin Göschel, executive chef, the authority of zero waste cuisine in Switzerland.

To celebrate the new partnership Göschel has created a special Zero-Waste menu. It includes dishes such as Ceviche of Noble Fish, Homemade Vegan Foie Gras, Alp Cheese Ravioli and Oona Beluga Caviar.

At the pop up (23 August - 1 September), guests of The Alpina Gstaad can learn about the world of sustainable watchmaking and meet the founders of our most eco-innovative watch.

“By using 100% recycled and recyclable materials in our first collection, we want the Swiss watchmaking industry to play an active role in the ecological transition”

Nicolas Freudiger, co-founder of ID Genève