WHO ARE THEY?

3 min read

NICOLAS THE FOUNDER

The first is Nicolas, a born entrepreneur, passionate about watchmaking since his childhood, he studies at the Ecole Hôtelière de Lausanne. There, he explores service in the 21st century, marketing and entrepreneurship.

He spends his vacations at Baselworld! As an involved volunteer, he patiently scrutinizes the world of watchmaking. His project is slowly simmering...

He builds up his professional experience at Coca-Cola HBC as digital & e-Commerce manager. There he learns collective intelligence. He knows that success is hidden in the alliance of talents and relationships based on trust. Yet at Coca-Cola, his life values are not there. He has a thirst for circularity, sustainability & entrepreneurship.

SINGAL THE DESIGNER

The other one is the dreamer, the designer. Pure product of the Swiss melting pot. He grew up in Ticino with parents from Zurich, growing up in the mountains of the Valle Onsernone with candlelights, far from civilization. Bilingual Swiss-German and Italian, he added French while studying design at the ECAL in Lausanne.

Since then, based in Lausanne, he has been working freelance, imagining and designing objects for urban furniture and watches for the Swiss watchmaking industry.

He imagines universes and designs collections, builds 3D, works closely with suppliers. Chinese, Serbian, Italian, Swiss suppliers, he likes to create simple and ethical human relationships. His desire is to create a brand that respects both the environment and the human beings. 

CÉDRIC THE WATCHMAKER

The third protagonist of our story is Cédric, the watchmaker. He embodies Genevan authenticity, having been shaped by the prestigious Geneva watchmaking school. With a diploma in watchmaking, followed by a specialization in microtechnology, he took his first steps in the watchmaking world at Vacheron Constantin. Subsequently, he took the reins of the production workshop of a small Geneva watch manufacturer, quickly evolving into technical and operational management positions. These experiences, of inestimable value, and the famous know-how have allowed him to explore all facets of watchmaking within major brands.

Hyperactive by nature and always listening to others, Cédric brings an essential structure to the production of our brand, while letting himself be carried away into the imagination by his co-founders, Nico and Singal.

TOGETHER

They gather around them a family of passionate people. They build a team, a band. A jigsaw puzzle where different skills are intertwined.

They all come from the watch industry and have their own strengths: in watchmaking, engineering, design, communication, digital, and sales. Everything is there, the alchemy works and friendship does the rest.

WHAT ARE THEY LOOKING FOR?

• Truth, transparency. They're tired of Swiss-made obscurity and greenwashing.

• They want something else: in 2020 (especially in 2020) they believe in change.

• Change of mentality, change of logic, change of priority. They are questioning what they have achieved in order to evolve as fast as the world is changing.

• They want transparency, traceability, trustworthy relationships with customers and partners.

• The circular economy is reaching out to them. They learn about their pillars.

• They specialize, train, meet dozens of professionals, get help, and little by little build their dream: