KEYNOTE on Sustainability at THE dubai watch week

Nov 23

We are excited to have joined the global scene at Dubai Watch Week, introducing ourselves and bringing the topic of sustainability in the Middle East.

Cedric Mulhauser and Sebastien Cretegny’s speech

During the Creative Hub session, Cedric Mulhauser and Sebastien Cretegny explored the shift to a circular economy versus a linear approach, emphasizing practical closed-loop applications in production.

They also shared their experiences, focusing on the business case for circularity in luxury—covering cost efficiency, operational efficacy, and ecological responsibility.

The session was interactive, offering hands-on materials for attendees and encouraging questions. Our goal was to inform and inspire, leaving participants with a deeper understanding of circularity and actionable insights for implementation.

watch full speech