PLANT BASED LEATHER
Mirum, USA
ID Genève partnered with US Start-up MIRUM® for straps
An innovative material that mimics the look and feel of traditional leather without using any plastic components in its production.
A plastic-free leather alternative in market and scaling globally. A custom recipe of natural rubber, vegetable oil, citric acid and a few natural fibers and fillers.
This eco-friendly alternative to traditional leather is created using sustainable and cruelty-free methods. MIRUM® is often made from natural or renewable resources, such as plant-based materials or agricultural byproducts. It is designed to be durable, versatile, and sustainable, making it an excellent choice for those looking for leather-like materials that are eco-conscious.
The Circular C is a product that showcases the use of MIRUM® as a sustainable and responsible choice for leather-like straps. This demonstrates a commitment to reducing the environmental impact of the fashion and accessories industry by offering a plastic-free alternative to traditional leather.
